The Challenge program

Learn digital technologies and innovation methodologies
while developing and testing creative digital products or services.

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The Challenge program

Challenge Program

Challenges are current issues that communities or organizations have in a variety of public sectors including healthcare, environment, and welfare. Public sector staff, students, and startups can submit a challenge to the Virtual DI Hub and anyone selected can participate in the challenge program. The challenge program provides an opportunity to develop and test creative digital products or services in cooperation with public enterprises, medical institutions, government agencies, and startups. Any participant in the challenge program can draw creative ideas to solve their challenges through a workshop using Amazon’s innovation method called Working Backwards.

The key outputs of Working Backwards include a hypothetical 'press release' and 'frequently asked questions' known as PRFAQ. Most enterprises develop services and then prepare press releases. However, Amazon first prepares hypothetical press releases to make its visions clear to its customers by sharing which benefits will be given to them with relevant divisions.
FAQs are created to identify questions potential customers or internal stakeholders of organizations would have and answer to the questions. Participating institutions may promote their ideas and develop solutions in cooperation with professors, students, and startups based on the press releases and FAQs, use AWS’ leading cloud technologies, and get AWS cloud credits.

Through this process, participants can also adopt digital technologies and innovation methodologies. The outputs of the challenge program are released as open source through the website of Busan CIC to be used in the public sector in other regions or countries.

Process

Process

Major Activities and Outputs

Introduction of Challenge Program(1 hour)
- Introduction of Busan CIC and Participating Institutions
- Drawing and analyzing challenges and setting priorities
- Submitting selected challenges
- Confirming the support of senior management of participating institutions
Problem Definition(6 hours)
- Understanding Amazon's culture of innovation and its process
- Defining problems and structuring issues
- Subdividing customers and users
Workshop for Drawing Innovative Plans(8 hours)
- Analyzing needs of customers and users
- Drawing solutions (digital solutions) to problems
- Drafting hypothetical press release
Specifying Ideas(2 Hours)
- Completing hypothetical press release and visualized customer experience
- Reviewing the outputs by senior management and finally deciding whether to share them (as open sources) to Busan CIC
Workshop for Conceiving Digital Solution(4~5 hours)
- Completing the concept of AWS technology-based digital solution
Implementing a Solution as a Prototype(4-6 weeks)
- Completing technology or experience prototype
Creating Public Value
- Sharing the output to the website of Busan CIC
- Completing development of the digital solution

Exploration
You can learn Amazon’s innovative competencies: culture, organization, how to work, and principles of architecture.
Definition
You can define new products, services, or customer experiences that make your customers pleased.
Starting from customers, we work backwards.
Development
Make a new digital product. Get validation from customers.

Create anything your customer prefers.

You · prepare a senior executive sponsor.
· get a specific customer problem or opportunity.
· find colleagues who are willing to invest their time in attending workshops and developing prototypes (Usually for 3-4 months).
Amazon · provides experience on innovation.
· provides workshop for executives and practitioners.
· offers AWS credits free of charge through review.
· performs coaching to develop a prototype.

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The Challenge program

Major Activities and Outputs

Introduction of Challenge Program(1 hour)

Problem Definition(6 hours)

Workshop for Drawing Innovative Plans(8 hours)

Specifying Ideas(2 Hours)

Workshop for Conceiving Digital Solution(4~5 hours)

Implementing a Solution as a Prototype(4-6 weeks)

Creating Public Value

Create anything your customer prefers.